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November Meeting

When: November 10, 2004
11:00 - 1:30
What: The Design of Persuasive Products
Who: Steve Guengerich & Ross Speir
Where: MCC Building, Alamo Room (3.604), 3rd Floor - SW Corner of Mopac and Braker Lane

 

Persuasion is not new, but many aspects of persuasive technology are, feeding a next wave of product design. Persuasive technology is any interactive computing system designed to change people's attitudes or behaviors. It is about increasing product capability, creating relationships through feedback and providing a positive experience. In this meeting, you will learn about the psychology of influence and learn a model for building it into product user interface design. The result is a linking of a persuasive product's implementation directly to the product's business case. We hope you join us for this session that will cover both current research and practical experience.

Steve Guengerich is president of Perceptive Sciences Corporation, a 5-year old company specializing in the development and optimization of compelling user experiences for IT products.

Ross Speir is a senior usability professional with Perceptive Sciences Corporation. Ross has led user research, user centered design, and usability testing projects for Motive, Dell, Harourt, and Activant, among others.

Registration: Member Cost: $20 ($5 walk-in fee) Non-Member Cost: $30 ($5 walk-in fee)

 
 

 

December Meeting

When: December 9,2004
What: What Do We Want
Who: Everyone
Where: TBD

 

Dallas-Ft Worth

When: April 8, 2004
What: Metrics to justify the value of technical
communicators
Who: Kathlyn Auten
Where: Crowne Plaza North
Dallas/Addison Hotel
 

National

What: UPA Annual Conference
Who: An impressive list of experts
When: June 27-July 1 2005
Where: Montreal, Quebec, Canada
 
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